Sources of funding: Television Advertising
- eMarketer predicts that by 2020 online ads will account for 60% of marketing budgets while TV will represent just 21.5% - a decline from the projected 25% slice anticipated this year.
Different channels, programmes and timings will have different costs for advertising between breaks:
Here are some of the channels and the pricing for a 30 second advertisement:
ITV: Breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 £30,000.
Channel 4: Daytime TV can cost between £1,000 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000.
Channel 5: The typical cost of a day rate ad is £800 to £1,600. A peak time slot - which can be purchased for breaks during programmes like Neighbours or Big Brother - can cost between £2,500 to £4,500.
Sky 1: The approximate cost to advertise on Sky One during daytime shows like Stargate Atlantis can be anything between £150 to £250. A 30-second slot during peak time between the likes of the Simpsons can cost anything from £650 to £1,150.
Sports Channels: The average estimated cost of a 30-second slot on Sky Sports during peak time can fall anywhere between £60 to £750. Daytime rates for the channel come in at £10 to £50. Eurosport's rates are a little different. The channel's peak rate ads clock in at £100 to £150, while day rate campaigns cost between £50 to £100. A early peak time slot on BT Sport will come at a price between £20 to £200 for advertisers while a night time slot, like those offered during the NBA Action cost a modest £5 to £30.
Other digital channels:Slots on the Horror Channel start at £50 to £150 for a day rate and go up to £150 to £300 for a peak rate ad, which would run during programming like the 1993 version of Attack of the 50ft Woman. Meanwhile day rates on Animal Planet, E! and Hum all come in at between £0 to £50.
Different channels, programmes and timings will have different costs for advertising between breaks:
Here are some of the channels and the pricing for a 30 second advertisement:
ITV: Breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 £30,000.
Channel 4: Daytime TV can cost between £1,000 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000.
Channel 5: The typical cost of a day rate ad is £800 to £1,600. A peak time slot - which can be purchased for breaks during programmes like Neighbours or Big Brother - can cost between £2,500 to £4,500.
Sky 1: The approximate cost to advertise on Sky One during daytime shows like Stargate Atlantis can be anything between £150 to £250. A 30-second slot during peak time between the likes of the Simpsons can cost anything from £650 to £1,150.
Sports Channels: The average estimated cost of a 30-second slot on Sky Sports during peak time can fall anywhere between £60 to £750. Daytime rates for the channel come in at £10 to £50. Eurosport's rates are a little different. The channel's peak rate ads clock in at £100 to £150, while day rate campaigns cost between £50 to £100. A early peak time slot on BT Sport will come at a price between £20 to £200 for advertisers while a night time slot, like those offered during the NBA Action cost a modest £5 to £30.
Other digital channels:Slots on the Horror Channel start at £50 to £150 for a day rate and go up to £150 to £300 for a peak rate ad, which would run during programming like the 1993 version of Attack of the 50ft Woman. Meanwhile day rates on Animal Planet, E! and Hum all come in at between £0 to £50.
Myles
ReplyDeleteThese notes are well laid out and represent one of your most detailed pieces of work - well done! One suggestion to improve would be to add to your layout - colours, images, videos, web 2.0 tools. ReVISion becomes easier with VISual material!
Please add a comment below reflecting on my comments and explaining any changes you have made.
Mr P
id would rather keep it simple than colourful
Delete