Make a website and target audience

Target Audience: particular group at which a product such as a film or advertisement is aimed at by using a demographic (statistical data relating to the population and particular groups within it) to categories your target audience.

class definition of target audience: type of consumer that is aimed at whilst taking into consideration the demographics


Key Words:


Demographics: CAGE Class, Ethnicity, Age, and Gender

Diet Coke: aimed at girl’s aged 18 to 25, British, American Caucasians. Advertisements, stereotype that girls watch their figures and like shiny objects. NRS: A-E Psychographics: mainstream

Coca Cola: males, any age, any ethnicity. NRS: A-E, psychographics: mainstream


Mass vs. Niche: Coke targets a mass audience, Niche is Lamborghini

Mass: large mainstream audience

Niche: Smaller tailored audience

Psychographics:

Categorizes audience based on their personalities

NRS social grade:

A=Upper class, B= Middle class, C1=Supervisor role, C2=, E=Benefits, no income

Secondary Target Audience: Second group that is categorized that the product is aimed at.

Tertiary: Anybody else that is interesting in the product.

‘Loose Women’: ITV 12:30:

Age: 35-45(P), 45-65(s), Any other(T)

Gender: Females (P), M/F (S), All (T)

Ethnicity: Caucasian (P), Others (S\T)

Social Class: B-C2 (P), D-E (S), Others (T)

Psychographics:  Mainstream (P), Reformers (S), Others (T)

Creating a website 

This websites is for adequate, intelligent and authoritative personnel who are able to teach and control a class of any capability without and problems and help the students fulfil their full potential.

Experience is necessary as it is important that you understand what you are doing and how you are doing it.

Age is not a requirement as long as you are over 18 and show full acknowledgement as long as you show the correct qualifications, this goes same for gender.

Ethnicity isn't a problem unless it causes religious problems in the school that requires a teacher of a certain calibre. 

The Social class is irrelevant to an extent as the school requires a full understanding of how you live.

You are also required to do a psychographic as it is important to be a mainstream civilian.

Find out more

WWW.findagoodteacher.co.uk