Target Audience
Target Audience:particular group at which a product such as a film or advertisement is aimed at by using a demographic (statistical data relating to the population and particular groups within it) to categorise your target audience.
class definition of target audience: type of consumer that is aimed at whilst taking into consideration the demographics
Key Words:
Demographics: CAGE Class, Ethnicity, Age, Gender
Diet Coke: aimed at girls aged 18 to 25, British, american caucasians. advertisements, stereotype that girls watch their figures and like shiny objects.
Coca Cola: males, any age, any ethnicity.
Mass vs Niche: Coke targets a mass audience, Niche is Lamborghini
Mass: large mainstream audience
Niche: Smaller tailored audience
Psychographics:
NRS social grade
Psychographics
Myles
ReplyDeleteThis is disappointing - although from being in the lesson I am sure you did more than this? Either way can you see Miss Crader to get the notes written up and one of your class mates to improve the detail.
In addition, you are completely missing the website audience questions - please add this as soon as possible and if required see either me or Miss Crader for details on the task.
Please add a comment below reflecting on my comments and explaining any changes you have made.
Mr P
I will try and improve
ReplyDelete