exam 2 perfection

LO1 and LO2 Test

Please read the brief then answer the questions below.

Children’s Shoes video

Client brief

Zoo Shoes is a company that makes designer footwear and it is about to launch its first footwear for children. We want to create a short promotional video to use on websites.

The video must last between 20 and 40 seconds and be aimed at an audience of between the ages of 8 and 14. The video needs to be ready for the launch of the new range in five weeks’ time.

The video must include:

·     Shots of the footwear range

·     The name, logo and contact details for the company

·     Shots of the target audience in the street with the product

·     A range of different camera angles, shots and movement

·     A minimum of four clips

Background music that is up-to-date and appeals to children.

1.Explain the client requirements of this brief, outlining which are explicit, implicit and open to interpretation. (10)

Promo vid-implicit

Length- interpretation

Target-interpretation

Timeframe-explicit

Name,logo-explicit

Shots of target-explicit

Camera angles-interpretation

Four clips minimum-explicit

Background music-interpretation

2. What logistical issues can you foresee when creating this video? (4)

length of timing

production 4 weeks only

filming outside-location and weather

studio time

child actors

getting hold of the product

3.What potential legal issues will need to be addressed? Outline briefly the impact each one may have on the project and how they might be dealt with.  (8)

permission from parents- cant use children without it legally- can get in trouble and get into legal action

contracts-unless signed children cant work at all

location release form-if in public area council permission is needed if private owner needs to sign off

copyright of music-rights must be requested for use in the advert – if no permission has been given then the project may be cancelled and it would be a legal problem

4. Produce a mind map or mood board exploring how the age of the target audience will impact the design/content of the video. (5)

Produce a mind map or mood board exploring how the age of the target audience will impact the design/content of the video. This is a creative and ideas based task but should relate in some way to the needs and interests of children aged 8-14. This may be reflected in colour, genre, narrative, location, music etc. Mood board should contain images and words

Mind map should be more structured and lead out from the TA age

Mind map will include- colour, genre, narrative, location, music and more

5. Identify two costs associated with filming the advert for Zoo Shoes and explain how these costs impact on the project (4)

·       Video equipment hire – key project cost, can’t be run without, need to hire ·       Private venue hire – possibly use public area, if private venue too expensive ·       Catering costs – must feed the children and crew, particularly if filming long days over short period of time ·       Transport for cast and crew – children can’t drive so may need transport or mileage paid, try to find a venue that is not too far away! ·       Editing suite – hourly rate, this is needed for pre-production ·       Music – must pay for rights ·       Director – decide on unknown or well known director – more money for a more experienced director – maybe need one with experience of working with children ·       Camera operator, lighting, sound – dependent on how experienced they are, they will cost more ·       Script writer – as this is a promotional video it may need a short narrative, or may choose to do a music video style promo video

Any other sensible and relevant idea

6. What market research could be done to learn more about Zoo Shoes, and what is one outcome of this market research? (3)

·       Go to other shoe shops and see how they are presented and promoted

·       Watch other shoe ads

·       Watch previous ads for Zoo Shoes

·       Set up focus groups- an outcome of this is learning more about the target market and see where it can be improved and increase interest and sales of the product

·       Review statistics on website views/sales and link to advertising campaigns to see what works

·       Any other sensible suggestion

·       Outcome could be to copy an idea that is already out there

·       May find a gap in the market, an idea that has not yet been exploited

·       Clear idea of TA needs – may shift the narrative or location of the ad

·       Choice of music for the ad may change

7. Identify one type of project management tool that you could use to keep track of the project tasks and explain why it is suitable for this project. (3)

Gantt chart

Production schedule

Shooting schedule

Timeline – it will schedule and keep order for planning the project and when and where each tasks needs to be completed.

To do list

8. The film needs to be tested before it is sent to the Client for approval. Outline what type of research this is and how you could go about completing this research. (3)

set up focus group for market audience and for target audience to see if they like the product or not.

Test total: 40